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USC Information Services
A message aimed at promoting literacy elevated this effective ad, which appeared in
Los Angeles Magazine.


Learning happens anywhere. Even between the wash and rinse cycles.

Reading agitates, cleans up dark corners, scrubs away cobwebs in your brain. That’s why we celebrate the power of reading every day at USC Information Services.

We’re connecting people and ideas by erasing boundaries between traditional and digital resources. The result is 21st century learning – supported by a score of libraries and scholarly collections, wireless networking, next-generation classrooms, and web-based research.

Read. It’ll change your life – and lighten your load.